Intro call
Day 0 · 20 min · no commitment
Short online call (or on-site in Munich / Fürstenfeldbruck)
to see if your project fits Webgentic. No sales pitch, no
follow-up appointments without your go-ahead.
- Clarify rough project goal and audience
- Align on budget range (Starter / Business / Custom / Commerce)
- Sketch the timeline at a high level
- Open questions on legal, GDPR, BFSG/accessibility
- Fixed-price proposal with a clear scope
- Recommended package, reasoned
- Alternative referral if Webgentic isn't the right fit
Milestone: proposal received and reviewed. You decide at your own pace, no deadline pressure, no automated follow-up chain.
Kick-off
Week 1 · ~2 h
After contract signature and a 30 % down payment we start
structured. A kick-off session (remote or on-site) covers
everything design and build will need.
- Precise business goals and conversion hypotheses
- Audience profile, voice, tone
- Content architecture (pages, modules, hierarchy)
- Design direction (references, colour field, typography)
- Tech decisions (CMS choice, integrations)
- Logo (vector, ideally SVG)
- Existing copy or notes on offerings
- Image assets or approval for stock licences
- Access to legacy system if migration is needed
Milestone: briefing document + project timeline signed off. You have it in writing what we're building and when each piece is delivered.
Design
Week 1–3 · package-dependent
Design happens in Figma, not Photoshop. You see a clickable
prototype and send consolidated feedback, no 47-email chains.
Starter projects skip this phase (design happens directly in code).
- Wireframes for the key pages (home, services, CTA flow)
- Design system (colours, typography, components)
- High-fidelity mockups of every template
- Interactive Figma prototype
- 1–3 revision rounds (package-dependent)
- Accessibility checked in design (contrast, focus)
- Mobile and desktop variants
Milestone: design sign-off by you. Second 30 % instalment due (skipped on Starter). From here the visual direction is locked, later changes billed hourly or through a retainer.
Build
Week 2–6 · package-dependent
Build on Next.js 16 with Vercel hosting. You get a
password-protected preview URL that updates automatically with
every commit. Progress is live-inspectable, no weeks of
silence between status emails.
- Component development against the design system
- Headless CMS integration (Sanity, Payload or Strapi)
- Integrations (newsletter, booking, CRM, package-dependent)
- Performance optimisation (Lighthouse > 90)
- Accessibility implementation to WCAG 2.1 AA
- Final copy (or copywriting approved as an add-on)
- Final imagery (or stock budget released)
- Feedback on preview versions within 3 business days
- Test accounts for external systems, if needed
Milestone: feature-complete version on preview. All content in place, all integrations wired. Ready for QA.
QA & launch
Final 3–5 business days
Before go-live a structured QA runs that is not negotiable:
accessibility, performance, security, SEO basics, GDPR
compliance, browser and device matrix.
- axe-core + Lighthouse accessibility audit (≥ 90)
- Core Web Vitals in the green
- Manual keyboard and screen-reader spot check
- Browser sweep (Chrome, Firefox, Safari, mobile)
- Meta tags, OG images, sitemap, robots.txt
- Imprint, privacy, accessibility statement finalised
- DNS cutover to Vercel (zero-downtime)
- SSL certificate + HSTS preload live
- Analytics set up (Plausible or Vercel Web Analytics)
- Content-editing walkthrough (remote or on-site, 2 h)
Milestone: site live on your domain. Final invoice (40 %) due. You receive full access to Git repo, Vercel account and CMS.
Aftercare
30 days · optional retainer
Business / Custom / Commerce include 30 days
of complimentary aftercare post-launch. After that you decide:
continue independently or move to a retainer.
- Bug-fix guarantee on everything Webgentic built
- One free revision round for cosmetic tweaks
- Content-editing questions answered by email
- Training nudges and short how-tos
- Basic retainer 49 €/month (monitoring, updates)
- Standard 99 €/month (+ 1 h of content work)
- Premium 199 €/month (+ 3 h, SEO report, priority)
Milestone: aftercare period ends. You decide on a retainer. No auto-renewal, no forced coupling, every project runs fine without one.