04, Commerce · Online Shop

A shop that sells, not one you tinker with.

For D2C brands, local retail with online ambition, food & lifestyle. Shopify preferred, less maintenance, better checkout conversion; WooCommerce when the stack demands it. Full payment setup, clean §19 UStG tax setup, legally reviewed shop terms.

Price

from€4,900

Timeline

3–6 weeks

For

D2C · retail · food

Request Commerce Try in configurator

Who it fits

When payment, inventory and shipping should run cleanly.

Commerce is the right pick when you sell products direct, have a clear catalogue and need a legally compliant online shop. If you want to add a few products to an existing site, Business plus a shop module is often the better fit.

Fits for

D2C brands with 20–500 products and a clearly defined catalogue
Local retail going online (bookshops, manufactories, specialty stores)
Food & lifestyle brands shipping nationally or DACH-wide
Shop migration off legacy stacks (old Shopify themes, Magento, sunset WooCommerce)
Brands actively using newsletter marketing and Google Shopping

Doesn't fit

Pure brand site without selling function (see Business)
Complex ERP integration (JTL, Xentral, SAP) as core use case
Custom checkout development (Shopify Plus territory)
B2B wholesale with tiered pricing and customer groups as standard requirement
Fulfilment operations or ongoing shop maintenance as expectation (that's retainer)

Included

What you get, no plugin pile.

Platform & theme

Shopify or WooCommerce, product import up to 200 items

Platform decision in discovery, depending on maintenance budget and customisation needs. Shopify theme on Dawn (preferred) or custom block theme for WooCommerce. Product CSV import included up to 200 items, larger catalogues at €0.50 per additional product.

Payment, shipping & taxes

Stripe, PayPal, Klarna, DHL/Hermes/DPD, §19 UStG clean

Full payment setup including account setup and activation. Shipping integration with DHL, Hermes or DPD. Tax setup clean for §19 UStG (German small-business rule), often overlooked by shop builders, leaving clients in tax trouble.

Legal, marketing & handover

Shop terms, newsletter, Google Shopping, 30 days post-launch

Legally reviewed shop terms templates (Trusted Shops or Händlerbund), adapted to your shop, final approval by you. Newsletter integration (Brevo, Klaviyo, Mailchimp), Google Shopping and Analytics setup. Thirty days of post-launch support after go-live.

How it runs

Live in three to six weeks. Four phases, real tests before launch.

Week 1

Kick-off

Platform decision (Shopify versus WooCommerce), product catalogue prep, payment provider setup. Tax clarification with your accountant.

Week 2–3

Theme + import

Custom theme development, product CSV import, categorisation, image optimisation, collection pages. Sandbox test orders.

Week 3–4

Payment + shipping

Payment gateway integration, shipping rules, tax classes, invoice templates. Real test orders with live payment before launch.

Week 5–6

Launch

Legal pages, GDPR check, Google Shopping, analytics, handover. Thirty days of post-launch support.

What we promise

Three values we measure, not claim.

Performance

Lighthouse mobile as the standard peak for shops with image load. Core Web Vitals green, required for Google Shopping and conversion.

> 85

GDPR shop

Tracking consent compliant with §25 TDDDG, pixel embedding compliant, double-opt-in newsletter.

GDPR

Legally safe

Imprint, privacy, terms, withdrawal notice, shipping cost transparency, all covered, final approval with you.

Legal

If Commerce doesn't fit

Three other packages, clearly scoped.

01, Starter