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Pricing & cost
The honest answer is: it depends — but not on a clock ticking in the background. At Webgentic the price is fixed before the work begins. This page explains what drives the price, what each package includes and why no VAT ever appears on an invoice.
What drives the price
"What does a website cost?" can only be answered seriously once it's clear what the site should do. These five factors move the price — everything else follows from them.
Scope
A focused landing page costs less than a company website with five to twelve pages and a considered navigation. Every page needs structure, content and testing.
Features
Contact form, appointment booking, multiple languages, newsletter, login area: every active feature is effort. Pure display is cheaper than interaction.
Upkeep
Content that rarely changes ships static and very cheap. If you want to edit text and pages yourself, a headless CMS on your own account is added — more effort, more control.
Selling
As soon as you sell, catalogue, payment, shipping and tax setup come into play. That's its own discipline — covered by the Commerce package.
Design
A clean, fast standard layout covers most cases. A bespoke design system with its own visual language and motion concept is Custom territory — and priced accordingly.
The four packages at a glance
One page, one clear message, live in under two weeks. For solopreneurs and campaigns.
from€1,490
Five to twelve pages with a headless CMS and local SEO. For SMEs that want to self-edit.
from€3,490
Shopify or WooCommerce with payment, shipping and a clean §19 tax setup. For D2C and retail.
from€4,900
Own design system, discovery workshop and bespoke interactions. For brands with their own standard.
from€7,900
Not sure which package fits? The configurator shows an instant estimate in 90 seconds — no sign-up.
Always included
Some providers bill the obvious as an extra. With us these points are included in every package, from Starter upwards.
Accessibility
Semantic HTML, keyboard navigation, contrast to WCAG 2.1 Level AA, BFSG-ready from day one.
WCAG AA
Data protection
No Google Fonts CDN, no Google Analytics, cookieless statistics. Compliant with GDPR and TDDDG.
GDPR
Mobile & fast
Mobile-first and responsive, performance as standard, not a bonus. Measurable at go-live.
Mobile-first
SEO foundation
Technical SEO out of the box: meta tags, Schema.org, sitemap and robots.txt set up cleanly.
Technical
Legal pages
Legally sound templates for imprint and privacy policy, adapted to your business.
Mandatory
No lock-ins
Code, domain and hosting run on your own accounts. You can switch at any time.
Ownership
Running costs
The fixed price covers concept, design and build. Three items continue afterwards — all three transparent and on your own accounts, with no hidden margin.
Domain
Your domain is registered in your name and remains your property. You pay the cost directly to the registrar — we add no markup and don't choose the provider for you.
Hosting
Static and Jamstack sites structurally need little hosting. It runs on your own account, so you keep full control. The exact amount depends on the provider and is stated transparently in the quote.
Maintenance
Maintenance is available optionally as a monthly retainer — for example for updates, backups and monitoring. It isn't mandatory: if you maintain it yourself, you maintain it yourself. The terms are stated transparently in the quote.
Payment & terms
You know the total price before you commit. Payment splits across three milestones — no hourly-rate risk, no surprise invoice at month's end.
30 %
The deposit secures your slot and kicks off the work. Only then do we begin, not before.
30 %
Only once the concept lands and you approve it does the second instalment fall due and development begins.
40 %
You pay the final instalment when the site is live and handed over. No prepayment risk on the finished product.
Note: the Custom package starts with a separately billed discovery workshop. If the project is commissioned, we offset the workshop. Details on the Custom page.
No hidden costs
from€1,490
Range across all packages: €1,490–17,500 net.
Net prices. Under the German small-business rule (§19 UStG) no VAT is charged.
Frequently asked
A focused landing page starts in the Starter package at €1,490 net. That's the fixed-price entry for one page with a clear message, a GDPR-compliant form and launch in one to two weeks. If you need several pages or a CMS to self-edit, the Business package starts at €3,490. The exact price depends on scope — you'll see the estimate in 90 seconds in the configurator.
Three items continue after launch: domain and hosting on your own accounts, plus an optional maintenance retainer. You pay domain and hosting directly to the providers, with no markup from us. Thanks to the modern, lean tech stack, hosting needs are low. Maintenance is voluntary — all terms are stated transparently in the quote.
Webgentic is a small business under §19 UStG. No VAT is therefore shown on invoices. For clients without input-tax deduction — such as medical practices, educational institutions or associations — this means roughly 19 % savings for the same work compared with a VAT-liable provider.
The Commerce package starts at €4,900 net. It includes Shopify or WooCommerce, theme, product import, payment and shipping setup, and a clean §19 tax setup. The price rises with catalogue depth, special features and integrations. Details and the full range are on the Commerce page.
Yes — payment is split into three steps by default: 30 % at project start, 30 % at design sign-off and 40 % at go-live. So you never pay for a product that doesn't yet exist. Larger Custom projects can additionally be split across a year boundary if needed.
For Starter, Business and Commerce, yes: after a short scope clarification you receive a binding fixed price before you commit. Custom is a discovery track — here you first get an estimate with a range, and the fixed price follows after the workshop once the scope is clear. No pseudo-fixed-price on a hunch.