Pricing & cost

What does a website cost? Transparent fixed prices — no blank cheque.

The honest answer is: it depends — but not on a clock ticking in the background. At Webgentic the price is fixed before the work begins. This page explains what drives the price, what each package includes and why no VAT ever appears on an invoice.

Fixed price from

from€1,490

Range

€1,490–17,500

Tax

§19 UStG · net

What drives the price

Five factors, nothing hidden.

"What does a website cost?" can only be answered seriously once it's clear what the site should do. These five factors move the price — everything else follows from them.

Scope

Page count & architecture

A focused landing page costs less than a company website with five to twelve pages and a considered navigation. Every page needs structure, content and testing.

Features

What the site should do

Contact form, appointment booking, multiple languages, newsletter, login area: every active feature is effort. Pure display is cheaper than interaction.

Upkeep

Static or with a CMS

Content that rarely changes ships static and very cheap. If you want to edit text and pages yourself, a headless CMS on your own account is added — more effort, more control.

Selling

Shop with payment

As soon as you sell, catalogue, payment, shipping and tax setup come into play. That's its own discipline — covered by the Commerce package.

Design

Template or bespoke design

A clean, fast standard layout covers most cases. A bespoke design system with its own visual language and motion concept is Custom territory — and priced accordingly.

The four packages at a glance

Four fixed-price tracks, each with one entry price.

Starter · Landing Page

One page, one clear message, live in under two weeks. For solopreneurs and campaigns.

from€1,490

Business · Company Website

Five to twelve pages with a headless CMS and local SEO. For SMEs that want to self-edit.

from€3,490

Commerce · Online Shop

Shopify or WooCommerce with payment, shipping and a clean §19 tax setup. For D2C and retail.

from€4,900

Custom · Bespoke

Own design system, discovery workshop and bespoke interactions. For brands with their own standard.

from€7,900

Not sure which package fits? The configurator shows an instant estimate in 90 seconds — no sign-up.

Always included

Fundamentals, not disguised surcharges.

Some providers bill the obvious as an extra. With us these points are included in every package, from Starter upwards.

Accessibility

Semantic HTML, keyboard navigation, contrast to WCAG 2.1 Level AA, BFSG-ready from day one.

WCAG AA

Data protection

No Google Fonts CDN, no Google Analytics, cookieless statistics. Compliant with GDPR and TDDDG.

GDPR

Mobile & fast

Mobile-first and responsive, performance as standard, not a bonus. Measurable at go-live.

Mobile-first

SEO foundation

Technical SEO out of the box: meta tags, Schema.org, sitemap and robots.txt set up cleanly.

Technical

Legal pages

Legally sound templates for imprint and privacy policy, adapted to your business.

Mandatory

No lock-ins

Code, domain and hosting run on your own accounts. You can switch at any time.

Ownership

Running costs

What keeps running after launch.

The fixed price covers concept, design and build. Three items continue afterwards — all three transparent and on your own accounts, with no hidden margin.

Domain

On your own account

Your domain is registered in your name and remains your property. You pay the cost directly to the registrar — we add no markup and don't choose the provider for you.

Hosting

Lean through a modern stack

Static and Jamstack sites structurally need little hosting. It runs on your own account, so you keep full control. The exact amount depends on the provider and is stated transparently in the quote.

Maintenance

Optional, not forced

Maintenance is available optionally as a monthly retainer — for example for updates, backups and monitoring. It isn't mandatory: if you maintain it yourself, you maintain it yourself. The terms are stated transparently in the quote.

Payment & terms

Fixed price per quote, paid in three steps.

You know the total price before you commit. Payment splits across three milestones — no hourly-rate risk, no surprise invoice at month's end.

30 %

At project start

The deposit secures your slot and kicks off the work. Only then do we begin, not before.

30 %

At design sign-off

Only once the concept lands and you approve it does the second instalment fall due and development begins.

40 %

At go-live

You pay the final instalment when the site is live and handed over. No prepayment risk on the finished product.

Note: the Custom package starts with a separately billed discovery workshop. If the project is commissioned, we offset the workshop. Details on the Custom page.

No hidden costs

What's in the quote is the price.

from€1,490

Range across all packages: €1,490–17,500 net.

Net prices. Under the German small-business rule (§19 UStG) no VAT is charged.

Included in the fixed price

  • Concept, design and build through go-live
  • Mandatory legal pages and technical SEO foundation
  • Accessibility to WCAG 2.1 AA
  • Revision scope fixed per package in the quote

Separate & clearly stated

  • Domain and hosting on your own accounts
  • Optional modules (e.g. appointment booking, extra language)
  • Optional maintenance retainer after launch
  • Discovery workshop on Custom, offset when commissioned

Frequently asked

What clients often ask about price.

What does a simple website cost?

A focused landing page starts in the Starter package at €1,490 net. That's the fixed-price entry for one page with a clear message, a GDPR-compliant form and launch in one to two weeks. If you need several pages or a CMS to self-edit, the Business package starts at €3,490. The exact price depends on scope — you'll see the estimate in 90 seconds in the configurator.

Are there running costs?

Three items continue after launch: domain and hosting on your own accounts, plus an optional maintenance retainer. You pay domain and hosting directly to the providers, with no markup from us. Thanks to the modern, lean tech stack, hosting needs are low. Maintenance is voluntary — all terms are stated transparently in the quote.

Why no VAT? What is §19 UStG?

Webgentic is a small business under §19 UStG. No VAT is therefore shown on invoices. For clients without input-tax deduction — such as medical practices, educational institutions or associations — this means roughly 19 % savings for the same work compared with a VAT-liable provider.

What does an online shop cost?

The Commerce package starts at €4,900 net. It includes Shopify or WooCommerce, theme, product import, payment and shipping setup, and a clean §19 tax setup. The price rises with catalogue depth, special features and integrations. Details and the full range are on the Commerce page.

Can I pay in instalments?

Yes — payment is split into three steps by default: 30 % at project start, 30 % at design sign-off and 40 % at go-live. So you never pay for a product that doesn't yet exist. Larger Custom projects can additionally be split across a year boundary if needed.

Do I get a binding fixed price up front?

For Starter, Business and Commerce, yes: after a short scope clarification you receive a binding fixed price before you commit. Custom is a discovery track — here you first get an estimate with a range, and the fixed price follows after the workshop once the scope is clear. No pseudo-fixed-price on a hunch.